Webclat
Craft Commissions

Focused ways to begin improving
your data layer.

Focused engagements for repairing, shaping, and governing the behavioral data layer behind analytics, activation, and AI systems.

The Capability Stack
ArchitectureIdentityGovernanceDataset DeliverySignal Stewardship
Commission 01

Tracking Architecture Audit

A comprehensive diagnostic of your current event schemas, tagging implementations, and server-side routing. We identify tracking gaps, schema inconsistencies, and missing compliance states.

Key Deliverables

  • ▸ Tracking Plan Gap Analysis
  • ▸ Tag Manager & Server-Side Audit
  • ▸ Schema Remediation Roadmap

Typical duration (estimated)

2-3 weeks (estimated)

You provide

read-only access to your tag manager and analytics, one stakeholder hour

Not included

implementation (separate commission)

Inside the audit report

  1. 1. Full tag and pixel inventory
  2. 2. Purchase-event integrity check
  3. 3. Order-level reconciliation
  4. 4. Server-side and CAPI review
  5. 5. Remediation priorities
Commission 02

Identity Resolution Design

Engineering the logic to stitch anonymous behavior with authenticated events. We map out deterministic and probabilistic stitching rules for your data warehouse or customer data platform (CDP).

Key Deliverables

  • ▸ Identity Graph Blueprint
  • ▸ Cross-Device Stitching Logic
  • ▸ Warehouse Integration Spec

Typical duration (estimated)

3-5 weeks (estimated)

You provide

warehouse read access

Not included

the build itself (separate commission)

Commission 03

Consent & Lineage Review

Ensuring your behavioral data pipeline is model-ready. We audit your consent state capture, CMP integrations, and data lineage documentation to prepare for strict privacy regimes.

Key Deliverables

  • ▸ CMP Implementation Audit
  • ▸ Data Lineage Documentation
  • ▸ Model-Readiness Check, Documented

Typical duration (estimated)

2-3 weeks (estimated)

You provide

CMP and tag access

Not included

remediation build

Commission 04

Behavioral Dataset Build

An end-to-end implementation sprint. We take your raw event stream and compile it into a normalized, typed, identity-resolved, and warehouse-ready feature set.

Key Deliverables

  • ▸ Standardized Event Schemas
  • ▸ Feature Dictionary
  • ▸ dbt Models / Warehouse Tables

Typical duration (estimated)

6-12 weeks depending on sources (estimated)

You provide

warehouse access via your named account

Not included

ongoing stewardship

Commission 05

Enterprise Signal Retainer

Ongoing stewardship of your data layer. Dedicated engineering and governance support to continuously monitor schema integrity, integrate new sources, and maintain causal signal quality.

Key Deliverables

  • ▸ Continuous QA Monitoring
  • ▸ Monthly Schema Governance
  • ▸ Direct Engineering Access

Typical duration (estimated)

monthly

You provide

a named counterpart on your side

Not included

one-off audits (their own commission)

The intro call is not billed. Every commission is quoted per scope after a scoped intake.

How it works

1

Assess

We evaluate your current pipeline and define the gaps.

2

Design

We engineer the schemas, rules, and blueprints.

3

Build / Review

We implement the logic or audit your deployment.

4

Handoff

You receive documented, production-ready assets.

Reserve an Ingestion Call

Ready to commission a data asset? Book a time to discuss your current tracking architecture and select the right engagement model.

Start Data Audit & Consultation