Our Disciplines

Webclat services:
trust at scale

We construct datasets with rigorous validation standards so model builders can spend their time modeling, rather than reverse-engineering what the data means.

Craft Sandbox Demo

Toggle pipeline state to witness material transformation

Terminal Buffer View

{
  "event": "purchase_maybe_final2",
  "ts": "1782155023",
  "ecid": "58212871133248041",
  "aid": "2A8C1F04E5192-6000108A2296",
  "url": "/checkout/thanks?gclid=Cj0KCQjw...",
  "val": "149.99",
  "currency": null,
  "usr_em_sha": "",
  "device": "iPhone15,3",
  "custom_evar12": "PROMO-SUMMER??",
  "consent": undefined
}

⚠️ Fragmented identities, untyped values, missing consent. Unfit for training.

Pipeline Diagnostic

"One event, resolved: three device identifiers unified into one entity, timestamp normalized, revenue typed, campaign attribution extracted, consent verified for ML use, and 30-day behavioral features computed — with lineage proof attached. This is what your models train on."

Downstream Model Impact54% Accuracy

01 // SERVICES

Stone Tracking Architecture

SCHEMAS & GOVERNANCE

Event taxonomies, tracking plans, and schema governance across web, mobile, and server-side sources. Every field named, typed, and documented before a single event flows.

02 // SERVICES

Wood Identity Resolution

CROSS-DEVICE STITCHING

Machines capture; craftsmen calibrate. We manually verify tracking against real user journeys and transform raw behavior into fields your data science team can model on without guessing.

03 // SERVICES

Glass Causal Curation

ATTRIBUTION LOGIC

Separating correlated touchpoints from outcome-driving events, performing deduplication, drift detection, and causal signal curation.

04 // SERVICES

Bronze Lasting Handoff

WAREHOUSE DELIVERY

Governed datasets delivered where the work happens — Amazon Athena, S3, Parquet, your warehouse, your CDP audiences, your CRM — compiled to stay useful.

05 // SERVICES

CDP Implementation & Migration

FIRST-PARTY DATA PIPELINES

Segment, Tealium, Adobe Launch, Google server-side: instrumentation, migration, identity resolution done right the first time.

06 // SERVICES

Fraud & Risk Data Feeds

BEHAVIORAL SIGNALS

Behavioral signals engineered for fraud and risk models: sequenced events, device context, anomaly-ready features, full lineage for compliance review.

07 // SERVICES

CRM & Activation Automation

DATA ACTIVATION

Automated flows moving validated datasets between warehouse, CRM, and activation channels — checked, logged, reversible.

Webclat services: trust at scale